Barbara Cutlak


Work, About



Clube Fbrand identity
Clube F is a feminist book club organized by Bazar do Tempo, a brazilian publishing house. The logo focuses on the letter F that stands out in the shape of a projected light or as colorful super-heroine badge. 

CREDITSDeveloped at Tereza Bettinardi
Art direction by Tereza Bettinardi.


Counter-Dotsbook design
Counter-Dots is an interactive book of letters made out of spiral binding holes. A grid of laser cutted holes matches the same modularity of the standard spiral binding. The holes create a layering effect, in which the letters relate to one another. The book can be completely unbound, allowing for playfulness and interaction.

CREDITSDeveloped at RISD.
Miguilim Text (in progress)type design (in progress)
Miguilim Text (in progress) takes inspiration from the novel Campo Geral, by Brazilian author Guimarães Rosa, as well as woodcut arts from J. Borges. Both works depict life in sertão, a region in mid-North of Brazil that suffers with drought and resources, but is rich in an imaginative culture. 

Miguilim is eight years old and full of sensibility. The book narrates his life discoveries around Mutúm forest, where he lives with his brother Dito, four more siblings and relatives. Everything is new for Miguilim — the violence, grief, anger, happiness, companionship. In the end, we find out that Miguilim has a short-sighted issue, a metaphor of seeing the world through the lens of a child. 

CREDITSDeveloped at RISD. 
Guided by Cyrus Highsmith.





Balcão Street Food
Bronze at the Latin American Design Awards, 2024 — Branding Categorybrand identity; visual systems; packaging
 Balcão is a food establishment that merges Brazilian and Arab street food. The identity delves into the streetculture and informality of Rio and Telaviv, mixing vernacular and designed typography with neon colors and humours callouts. The menu was designed for three languages. 

MY ROLECreate the visual identity collaboratively; design collaterals and packaging; typeset the menu; manage interns workflow. 

CREDITSDeveloped at Biabum
With Beatriz Tati Nóbrega, Isadora Pinheiro, Julia Ferreira, Stella Nardelli. 


   Bronze at the Latin American Design
        Awards, 2024 — Branding Category
Free Freevisual identity for social media
Free Free is a global platform for protecting and empowering girls and women. For their social media branding, we prioritized vibrant colors and graphic treatments with visual impact, using feminist magazines from the 60s as references, such as Ms. and Spare Rib. 

CREDITSDeveloped at Tereza Bettinardi
Art direction by Tereza Bettinardi.


Olliebrand identity
Ollie is a live streaming app for amateur athletes. Based on the slang ollie, that names a skateboarding move, the design takes inspiration from those movements as well as urban sports culture.

CREDITSDeveloped at Tereza Bettinardi
With Tereza Bettinardi, Julia Moreira, Larissa Constantino, Flora de Carvalho.
Clube Shareeditorial design
Clube Share is a streaming platform for education on digital marketing. To update the brand, we proposed the use of typography and colors inspired by 90s TV pop culture.
For the printed planner, humurous phrases that relate to Instagram posts were spread out.

CREDITSDeveloped at Tereza Bettinardi
Art direction by Tereza Bettinardi.



Trans-Embroidery art exibihitiionexibihition design; editorial design; visual identity
Trans-embroidery: embroidery transgressions on art (Transbordar: Transgressões do bordado na arte) was an art exibihition at Sesc Pinheiros, São Paulo, Brazil, focused on embroidery as an artistic medium of expression.

CREDITSDeveloped at Tereza Bettinardi
Design and art direction by Tereza Bettinardi. Photography by Carolina Ribeiro (provided by the studio).


Biotônico Fontoura
editorial design Biotônico Fontoura is a natural medicine syrup from the beggining of the nineteenth hundreds, that is still present in Brazilian household. The book celebrates it’s Centennial anniversary, showcasing the history of the Pharmacy alongside archival images like main stream advertising. It includes facsimiles of the pharmacy booklets that were largely distributed between 1920s and 1980s thoughout the country and became part of Brazilian popular culture. 

CREDITSDeveloped at Tereza Bettinardi
Art direction by Tereza Bettinardi.
Photography mine and provided by the studio.



Barbara Cutlak © 2025 and beyond