Barbara Cutlak


Work, About



Clube Fbrand identity
Clube F is a feminist book club organized by Bazar do Tempo, a brazilian publishing house. The logo focuses on the letter F that stands out in the shape of a projected light or as colorful super-heroine badge. 

CREDITSDeveloped at studio Tereza Bettinardi
Art direction by Tereza Bettinardi


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Carla Juaçaba editorial design; editing A publication about the Holy See Pavillion in Venice, by Brazilian architect Carla Juaçaba. The book uses photography, lectures, interviews and references to build a narrative from the architect's voice. The architecture is a minimal metal beam structure that merges with the surroundings. Different paper surfaces represent constrasting textures of nature and metal and the japanese binding emphacizes continuity. The book proportions and page margins are based on the square and the cross forms.

Olliebrand identity Ollie is a live streaming app for amateur athletes. Based on the slang ollie, that names a skateboarding move, the design takes inspiration from those movements as well as urban sports culture.

CREDITSDeveloped at studio Tereza Bettinardi
Art direction by Tereza Bettinardi
With Julia Moreira, Larissa Constantino and Flora de Carvalho
Trans-Embroidery art exibihitiionexibihition design; editorial design; visual identity
Trans-embroidery: embroidery transgressions on art (Transbordar: Transgressões do bordado na arte) was an art exibihition at Sesc Pinheiros, São Paulo, Brazil, focusing on embroidery as an artistic mode of expression.

MY ROLEAssist on the visual identity design and the environmental design; typeset the calog; design and typeset the educational brochure. 

CREDITSDeveloped at studio Tereza Bettinardi
Art direction and design by Tereza Bettinardi
Photography by Carolina Ribeiro (provided by the studio)




Balcão Street Food
Bronze at the Latin American Design Awards, 2024—Branding Categorybrand identity; visual systems; packaging
 Balcão is a food establishment that merges Brazilian and Arab street food. The identity delves into the streetculture and informality of Rio and Telaviv, mixing vernacular and designed typography with neon colors and humours callouts. The menu was designed for three languages. 

MY ROLECreate the visual identity collaboratively; design collaterals and packaging; typeset the menu; manage interns workflow. 

CREDITSDeveloped at Biabum
Art direction by Beatriz Tati Nóbrega
With Isadora Pinheiro, Julia Ferreira, Stella Nardelli

Bronze at the Latin American Design Awards, 2024—Branding Category
Biotônico Fontoura
editorial design Biotônico Fontoura is a natural medicine syrup from the beggining of the nineteenth hundreds, that is still present in Brazilian household. The book celebrates it’s Centennial anniversary, showcasing the history of the Pharmacy alongside archival images like main stream advertising. It includes facsimiles of the pharmacy booklets that were largely distributed between 1920s and 1980s thoughout the country and became part of Brazilian popular culture. 

CREDITSDeveloped at studio Tereza Bettinardi
Art direction by Tereza Bettinardi
Photography by me and provided by the studio 



Miguilim Text (in progress)type design (in progress)
Miguilim Text takes inspiration from the novel Campo Geral, by Brazilian author Guimarães Rosa, as well as woodcut arts from J. Borges. Both works depict life in sertão, a region in mid-North of Brazil that suffers with drought and resources, but is rich in an imaginative culture. 

Miguilim is eight years old and full of sensibility. The book narrates his life discoveries around Mutúm forest, where he lives with his brother Dito, four more siblings and relatives. Everything is new for Miguilim — the violence, grief, anger, happiness, companionship. In the end, we find out that Miguilim has a short-sighted issue, a metaphor of seeing the world through the lens of a child. 

CREDITSDeveloped at RISD
Guided by Cyrus Highsmith





Counter-Dotsbook design
Counter-Dots is an interactive book of letters made out of spiral binding holes. A grid of laser cutted holes matches the same modularity of the standard spiral binding. The holes create a layering effect, in which the letters relate to one another. The book can be completely unbound, allowing for playfulness and interaction.

CREDITSDeveloped at RISD
Free Freevisual identity for social media
Free Free is a global platform for protecting and empowering girls and women. For their social media branding, we prioritized vibrant colors and graphic treatments with visual impact, using feminist magazines from the 60s as references, such as Ms. and Spare Rib. 

CREDITSDeveloped at studio Tereza Bettinardi
Art direction by Tereza Bettinardi


Barbara Cutlak © 2025 and beyond